As some of you may know, Pearl & Groove was started in 2013 by me - SERENA WHITEFIELD. I started off in my flat in London, baking all hours of the day and selling to lots of lovely shops and cafes all over London. And now, it's 2016 and I've got my first shop and I adore it. I have partnered up with the amazing FLO SADLER - who I met last year in Ibiza. I knew she'd be a total dream to work with and fit right into the Pearl & Groove world. Since November 2015 she's been doing everything from painting to baking. And I wouldn't have it any other way.

The other bakery babe MEG NIVEN has been there on and off from the beginning. She started doing a little bit of work experience (as she knew there was an expert cake maker inside her) and helped out at numerous markets, festivals and events. Heavy lifting, long days were often involved (and witnessing a few tears from me) - she's been an incredible! So, naturally, when I got the shop, I gave Meg a call and asked her if she'd be a part of the team, full time, and it was the best news when she accepted. 

We'll use the blog to meet and introduce you to lots of people with interesting stories, chat to different companies and tell you about our classes, courses and talks. So keep a look out for all the goss! 




Serena Whitefield