341 Portobello Road, W10 5SA
0203 6013 316
Gluten free, flourless bakery.
We deliver in London.

 
 
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THE CAKES

Everything is gluten free! Some things are refined sugar, dairy & gluten free.

The bakery babes are always getting creative in the kitchen and those sweet smells from the oven will hit you as you come into the shop.  All of this heaven has a healthy burst too, so please do come and pick up a cake or order something to be delivered to your door.

 
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WHAT WE DO

 

We like to say we're a super healthy bakery gluten free bakery with just enough naughtiness to keep you smiling. 

We try not to use the word cupcake too often as we have our very own version which is a little rectangle instead. We don't allow any gluten in our shop so you can be sure to be sure that the glutinous devil won't get you. We do however use nuts in absolutely everything, so please please let us know before you order because it's something we really can't avoid.  

We are constantly dreaming up new flavours but we make sure we've always got our top rollers out for you, which are: the salted caramel (of course) pistachio and vanilla bean, raspberry and white chocolate and banoffee pie (to name a few)

We bake everything in house in small batches to make sure the cakes are as light as a feather and we don't waste a drop (come and have a sniff; you can watch us in action too)

FIND US

 

 
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MEET THE TEAM

 
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Serena (Founder)

Lover of cake & playing shop so come and say hi. 

With a background in fine art and 7 years experience as a private chef P&G was the obvious move - playful, fun, creative and delicious 

If you're interested in becoming a part of the P&G team please send Serena your CV along with cover letter. 

serena@pearlandgroove.com

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Flo (Director) 

Joined in 2015. Designer come baker with a gorgeous sense of style. She too is part of the bakery babe team. She's great!

Flo is the girl to talk to if you want to talk wholesale, big events, weddings, press packs, parties and goodie bags, she'll set you up real nice.

If you've got anything pretty, beautiful, cool that you think could work well for re-sale, send Flo an email with more information. 

flo@pearlandgroove.com

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Meg (Chief bakery babe)

Meg started with P&G in 2014, helping at festivals, events, & markets, now she is back full time! With a masters in marketing & design she's our girl. We heart Meg! 

Get in touch with Meg regarding any press enquiries, birthday cakes, evening classes or renting the space for private events. 

If you're an artist looking to exhibit in the P&G shop, Meg is also the girl to talk to! 

meg@pearlandgroove.co.uk

 
 
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THE REAL PEARL & GROOVE

Pearl & Groove are actually the nick names of founder Serena’s parents (very cute, right?) 

They are two people who care about health and well being and this has clearly carried through as a passion for Serena.

 
 
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PEARL

Mum (aka Pearlie) swears by her refined sugar, dairy and gluten free lifestyle, she’s the gem of the family with a heart of gold, she’s incredible active and full of beans. To live like a Pearl try these cakes (link to flavours)


GROOVE

Dad (aka Groover) has made his living by eating chocolate. The smooth mover, all round chiller, is an expert chocolate consultant, the Willy Wonka in the family likes to indulge from time to time (very wise man). He has a vast knowledge of flavours and knows where to find the best ingredients - to eat like a Groover click here. 

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THE STORY

Serena started Pearl & Groove from her flat in London in 2013. With a background in private cooking and a degree in fine art she felt the time had come to get creative in the kitchen. Over the years Serena has taken Pearl & Groove to festivals all over the UK, created wedding cakes, caked for lots of events, markets, wholesale and more. 

When finally the dream to open up her own shop had come true she asked her great friend Flo if she’d be keen to get involved and become a partner. Flo, a perfect match for Serena, with a background in interior styling and private catering, jumped at the idea. 

Along with star baker and marketing guru Meg the three bakery babes are making cakes and dreams come true. 

The story of P&G has just begun.

 

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